All-In-One Mental Wellness Companion.
This class project was an opportunity to explore Nir Eyal's Hook Model. We were tasked with creating an app that encourages users to write down their goals and intentions for two minutes every morning, reinforcing positive habit-forming routines.
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PROTOYPE
FIGMA MOBILE APP NEEDS TO BE INSTALLED
SECTION 01: STRATEGY
Duration
3 Weeks Prototype
3 Weeks Design
3 Weeks Research
2 Weeks Ideation
Deliverables
High Fedelity Prototype
Usability Testing |
User Flow
Insights & Analysis Report
Tools
SECTION 02: DESIGN PROCESS
Notifications
Manifest engages users with notifications, gently nudging them to open the app. These reminders encourage users to complete tasks, using prompts like “Discover more badges by logging your intentions or goals for the day.”
SECTION 03: RESEARCH & FINDINGS
Storyboarding
In order to understand the user's journey and flow using Manifest. I did a quick storyboarding to clearly show 4 phases of the Hook Model, seeing how it can encourage good habits.
CONCLUSION
Many apps today, especially social media platforms, integrate the Hook Model to engage users. As designers, we can harness this model to promote healthier habits and enhance daily routines.
By using scoping techniques like Kano Cards and MoSCoW prioritization, we can concentrate on the most critical features required for the app. This ensures that the app is specifically designed to solve its key problems.
Each usability test provides valuable qualitative and quantitative data, revealing insights and discoveries that we, as designers, might not have noticed. This process helps us identify user challenges and pain points, enabling us to offer targeted solutions and opportunities for improvement.